It’s equally a woman’s world

Date: May 16, 2017
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Name of article: Its women world

Name of publication: Finite Magazine

Country: Lesotho

Theme: Business


Brief description of the item of work you submitted and motivation of why it is a good example of gender awareness and sensitivity in advancing gender equality Post-2015.

The attachment depicts two articles of women occupying key positions normally associated with and having been for the longest of time occupied by men. The one is an insurance services provider owner one ‘Matokelo Seturumane who has been able to not only break into but make tremendous success in a men’s world. She has and continues to overcome the challenges in her line of work, thus ridiculing the stereotypes of males as the only ones capable of contributing to the national economy by engaging in financially-related businesses. In the other story, there’s one of Africa’s few very senior personnel of the central and reserve banks. In fact, Dr Rets’elisitsoe Matlanyane is the country’s first female Governor of the Central bank of Lesotho, a position which sees her manage and lead a team of very many people including (mostly) men. The position also sees her enjoy such amenities as having (male) bodyguards and drivers. She is basically the head of the national financial sector since all commercial banks in the country are run by men.


Why did you produce the story? What problem or context is it responding to?

To motivate women to know that they can be whatever they dream of becoming in the world, and that there is also a place for women in every position in the world, and that there are no positions specifically meant for men, regardless of how senior.

Key objectives

What did you hope to achieve with this coverage?

To see women look at life in a more positive light and have a better boosted attitude about life in general particularly the job market. This with the aim of ensuring that they play their role in the economy of the country.

Target audience

Who did you hope to reach? Did you succeed in reaching this audience? What evidence do you have to that effect?

The articles were meant for working class women as well as those aspiring to see themselves one day having a stake in the making of the national economic development. The audience was duly reached as the magazine was sold out while at the same time making a recognizable buzz in the social media platform.

How did you go about researching and writing the story?

How did you gather the data, how many sources, female and male did you consult? Why did you choose these sources and how were their voices important?

The data was collected through and by interviewing the main source in constructing the article. This following a national survey about the country’s most influential women especially in the financial business arena.


What impact did it have? What evidence do you have to illustrate impact?

Please provide any examples of feedback that you received from the articles (from websites, letters, etc.)

The work had a very positive inspirational impact on the audiences as intended. Most of the young women aspiring to be business people gave very positive feedback after reading the story. The feedback was received through various channels including social media networks which provide instant feedback.

Attach all relevant feedback documentation here:


Follow up

How would you conduct a follow up to your story and why?

Various channels of communication could be used for feedback, and these include digital media. This is because social media is the most trending platform in today’s world and provides the most u-to-date information and feedback. click here to view file

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