The initial SADC Gender Protocol aligned to the Millennium Development Goals (MDGs) set 2015 as the deadline for gender equality in and through the media. The year 2015 provided the opportunity to reflect and count the gains and losses made by the sector and to devise ways to look into the future of the media to 2030.
Some key points
- The Gender and Media Progress Study (GMPS) and the Global Media Monitoring Project (GMMP) provide vital up-to-date data on progress in gender mainstreaming in the media in SADC and globally.
- Women constitute about 40% of all media workers and 34% of media managers (up from 28% in 2010).
- Women comprise 64% of media students and 40% of media educators.