In the course of monitoring, Gender Links and partner organisations frequently come across sexist articles and advertisements. Often, these are drawn to our attention by members of the public. GL uses its list serve and website to publicise instances such as these; to solicit responses and give feedback to the media houses concerned. One of the longest running campaigns was the “Strip the Back Page campaign” in South Africa.

In Mauritius, Media Watch Organisation has successfully taken up several cases of sexist advertising, leading to hearings by the Independent Broadcast Authority (IBA) and in some instances to the withdrawal of advertisements deemed to be offensive.