Research

Gender Links (GL) aims to build on and leverage cutting edge research work that has had a catalytic effect in transforming gender relations in and through the media. In 2015, GL completed research and produced the second Gender and Media Progress Study (GMPS). The GMPS is a follow up to the 2010, GL and the Media Institute of Southern Africa (MISA) Gender and Media Progress Study 2010 (GMPS) that the two organisations launched at the fourth Gender and Media Summit. The 2010 GMPS tracked progress following the ground breaking Gender and Media Baseline Study (GMBS) conducted by the two organisations in 2003. GL and partners launched the 14 country reports in-country.

Other critical research includes Glass Ceilings in Southern African newsrooms (2009); kATLEGO mABASA AND tARISAI nYAMWEDAthe 2010 Gender in Media Education study and the 2006 HIV and AIDS and Gender Baseline study. GL also conducted the Gender in Media Audience Study (GMAS) in 2004. Gender Links has also conducted periodic thematic monitoring under the Mirror on the media series and In-house audience research. Other studies conducted in between include the Gender audit of media NGOS, as well as gender in Broadcasting legislation.

GL conducted the 2015 GMPS in 14 SADC countries in partnership with media training institutions. This study is significant in that it brings together four past research studies, Glass Ceilings in Southern Africa media, Gender in Media Education, Gender in Advertising, Gender in Tabloids and Who talks in Radio Talk shows. It added new areas of inquiry into gender and diversity, including disability, sexual orientation, and gender identities.

In addition to its own studies, GL has coordinated the Global Media Monitoring project that happens every five years. The GMMP has provided useful data against which to measure Southern African media progress.

The table below summarises the studies conducted according to the different countries.

RegionalIMG_3164

GMBS

Audience Study

Gender, HIV and AIDS

Glass Ceiling

GMPS

GIME

Angola
Audience Research
Botswana
Participants doing media excise at the Media workshop held on 25-26 june 2014_MM
GMBSAudience ResearchGender HIV and AIDSGlass CeilingGMPSGIME
DRC

Gender, HIV and AIDSGlass CeilingGMPSGIME
Lesotho

GMBSAudience ResearchRadio talk showsGender, HIV and AIDS

Glass Ceiling

GMPS

GIME

Madagascar
Gender, HIV and AIDSGlass CeilingGMPSGIME
Malawi
Japheth Thole of MIJ FM Radio conducting interviews- By Kondwani Chamwala
GMBSAudience ResearchRadio talk showsGender, HIV and AIDS

Glass Ceiling

GMPS

GIME

Mauritius

GMBSAudience ResearchRadio Talk showsGender, HIV and AIDS

Gender and Advertising

Gender and Tabloids

Glass Ceiling

GMPS

GIME

Mozambique

Audience StudyGender, HIV and AIDS and media BaselineGlass CeilingGMPSGIME
Namibia
3rd-yr Jlsm students Marina _l_ _amp_ Pandi intv reg_ voter Okahandja 270914
GMBSAudience StudyGender, HIV and AIDSGlass CeilingGMPSGIME
Seychelles

GMBSAudience StudyGender, HIV and AIDSGMPSGlass CeilingGIME
South Africa

GMBSAudience StudyRadio talk showsGender, HIV and AIDSGender and AdvertisingGender and Tabloids

Glass Ceiling

GMPS

GIME

Swaziland
Juornalists_Swaziland_lm_GMBSAudience StudyGender, HIV and AIDSGlass Ceiling

GMPS

GIME

Tanzania
Woman News Camerawoman_BU_TanzaniaGMBSAudience StudyGender and TabloidsGender, HIV and AIDS

Glass Ceiling

GMPS

GIME

Zambia

GMBSAudience StudyGender and AdvertisingGender, HIV and AIDS

Glass Ceiling

GMPS

GIME

Zimbabwe
Journalists interview a woman at Ngozi Mine_GMBSAudience StudyRadio talk showsGender and Advertising

Gender, HIV and AIDS

Glass Ceiling

GMPS

GIME