This five-year strategy (2010-2015), updated in August 2012 to incorporate the recommendations of the second organisational evaluation undertaken in 2010/2011, outlines the main goals and strategies of Gender Links. GL is a Southern African NGO based in Johannesburg, with offices in ten Southern African countries that specialises in gender, governance and the media. GL has made its largest footprint in the Southern African region through the campaign for the adoption and implementation of the Southern African Development Community (SADC) Protocol on Gender and Development that has 28 targets to be attained by 2015.


This strategy is the product of several processes:

  • The GL annual board meetings in March 2009, March 2010, March 2011 and April 2012.
  • The staff evaluations and planning that take place three times a year.
  • The 2006 and 2011 organisational evaluations and external evaluations conducted by Diakonia, UNIFEM and DFID (2008) that led to GL developing an internal organisational score card that is administered annually to benchmark organisational progress.
  • The KPMG institutional audit of GL, a precondition for receiving funding from DFID’s flexible Programme Partnership Arrangement (PPA fund).
  • The 2020 vision exercise


  • The strategy covers a wide range of programmatic and institutional concerns. Key principles that cut across these are:
  • Deepening democracy through building gender responsive governance, in which the media plays an integral role.
  • Building on previous research and initiating research of a catalytic nature.
  • Grounding our work more thoroughly, through media literacy; work with local government; and reaching out to community media.
  • Producing useful tools and services that create synergies and multiplier effects.
  • Creating linkages in all our work; maximising use of new technologies, and empowering those who may not have had access to these technologies.
  • Documenting and replicating good practice; focusing on what works; sharing experiences and ideas.
  • Demonstrating responsive governance in the way we work as an organisation.
  • Building a learning organisation: a Centre of Excellence in knowledge-creation and dissemination.

Key focus areas

The six key strategic areas of focus identified by Gender Links Board and staff during these processes and the actions to take these forward, relate to:
1. Strategic positioning;
2. Programme of action;
3. Partnerships and networks;
4. Institutional growth and development;
5. Monitoring and evaluation;
6. Sustainability.

Strategy Plans Action Plans
2010 – 2015 2013 – 2015
2010 – 2013 2010 – 2011
2007 – 2010 2009 – 2010
2005 – 2007 2008 – 2009