Crafty women are really getting down to business
Date: January 1, 1970
SHARE:
This article concerns how women are turning traditional arts and crafts into trendy trinkets for up market sales.
This article concerns how women are turning traditional arts and crafts into trendy trinkets for up market sales.
This article may be used in training to:
Show how work associated with women can be given new value on the market through skilled marketing techniques.
Trainer’s notes
The world over “women’s work” is undervalued and this extends to the arts (compare, for example, the way in which carvings and sculptures, that are likely to have been made by men, are valued, in contrast to embroidery, mats, tablecloths etc by women). When men do “women’s work” eg cooking of sewing, new names are found for this (chefs, tailors, designers etc) and the work is given a different value. This article is about strategies that women can use, through organising, marketing etc, to give a new value to their work.
Some training exercises
An interesting related exercise would be to send participants out to the nearest market to interview men and women who make and sell art work, to compare how much they earn, their experiences etc, as well as their ideas for increasing their profit margins.
Click here for additional training resources and information. Refer to fact sheet three.
Also look at Chapter 13, the Arts, in Gender in Media Training, a Southern African Tool Kit, Gender Links/ IAJ
Connect with us
Comment on Crafty women are really getting down to business