An event fit for Royalty Bam Group 10 year Gala dinner_BAM Media (Informative Newspaper)

Name of article: An event fit for Royalty Bam Group 10 year Gala dinner

Name of publication: BAM Media (Informative Newspaper)

Country: Lesotho

Theme: Business

Synopsis

Brief description of the item of work you submitted and motivation of why it is a good example of gender awareness and sensitivity in advancing gender equality Post-2015.

The 10th October 2015, BAM group of Companies celebrated its 10 years of incorporation at Avani Lesotho. The anniversary was celebrated in absolute elegance. The crowd looked dazzling in its Ball room and Black tie theme; everyone was dressed exquisitely to fit the occasion.

Background

Why did you produce the story? What problem or context is it responding to?

The three sisters (Ts’epang Ts’ita-Mosena, Nts’epeng Ts’ita Tikiso & Malisema Mahloane) have really made a remarkable difference in the corporate world as well as Lesotho, they have managed to build a legacy for themselves as well as their families, and this is truly is a lifetime achievement. In a period of 10 years they have managed to build an empire consisting of BAM promotions, BAM Consultancy and BAM Media, and also a newly formalized and registered “BAM Foundation”, which now officially operates as a non-profit making entity of the BAM group. The love that this three inspiring ladies possess for Lesotho is truly humbling, they would go to lengths and back to see it grow and reach its full potential. Their humility makes them the generous beings they are, looking out for the needy orphans as well as the country as a whole. Click to view full story

Key objectives

What did you hope to achieve with this coverage?

I wanted readers to see the difference the sisters make in their files as well as other peoples life’s. Also I wanted people out there see that everything worked hard for comes true. the sisters faced fair share of challenges and the did not give up instead the strive hard into making their dreams come true. through their hard work they are now recognized as the good leaders and role models for many people out there who look up to them.

Target audience

Who did you hope to reach? Did you succeed in reaching this audience? What evidence do you have to that effect?

I hoped to reach the youth especially the young girls and women. Majority of women out there found it hard to believe that they them self can become the good leaders through hard work and persuasion. Most girls strive the mentality that most business owners or big companies are owned by men not realizing that were living in a new era where man have the equal rights to everything and success.so many people were sup riced that bam Group of companies was celebrating 10 years of existence and they were astonished to ind out it was founded by women related for that matter.so many people were pleased with the sisters and their achievement.

How did you go about researching and writing the story?

How did you gather the data, how many sources, female and male did you consult? Why did you choose these sources and how were their voices important?

Lucky enough I work at Bam Media so I was assigned to cover the event. I was able to take as many photos as possible. I managed to consult three Male and five females. Their voices were very important as the are the crowed pullers also some were high profile guest speakers of the event.

 Feedback

What impact did it have? What evidence do you have to illustrate impact?

Please provide any examples of feedback that you received from the articles (from websites, letters, etc.)

The coverage received so many like from the in house social medias.so many people talk about the bam group founders and they talk positive about them. So many people wish to be hired by them and well some get very lucky. The number of interns in the bam group of companies has increased and most of the interns learn a lot from the company. Even myself I look up to them and work hard into achieving my dreams too. If they have made it, I can make it too.

 Attach all relevant feedback documentation here:

informative_keletsonyareli_lesotho_102015.

 Follow up

How would you conduct a follow up to your story and why?

I would want find out about their newly registered company Bam foundation of which they mentioned it is a non-profit making company. I will also want to find out if they are getting any sponsoring if yes how many and if not how do they manage to give back to the community with all the costs involved. Also I will cover about the challenges they go through and how they overcome them. Also I will cover about the challenges they go through and how they overcome them. also I will find out what is the their criteria in choosing the community they give back to. again I will want to know which communities are they helped so far and what is the response they are getting with their work.