All to play for: The battle for women’s votes before the 2015 General Election

Normal 0 false false false EN-ZA X-NONE X-NONE Ipsos MORI and partners have published a joint report ‘All to Play For’ – the follow-up to their 2013 report ‘The Women Problem’ – which is an in-depth study into women voters and who’s winning the battle for their vote ahead of next year’s election.
The report uses Ipsos MORI polling data available in August 2014, and qualitative work with focus groups. The report explores women’s opinions of the current political leaders, their voting intentions and policy priorities; as well as the specific challenges each of the parties face if they are to win female support in the 2015 general election.
The key findings include:
A large majority of both women and men (68% and 67% respectively) believe the country would be better run if there were more women in parliament.
Furthermore, 65% of women (and 60% of men) think Britain’s governance would be improved with more women at the Cabinet table.
Ben Page, CEO: All the historical precedents suggest that the women’s vote is just as unpredictable – and as important to parties – as men’s.

Publisher: Ipsos Mori
Year of Publication: September 2014
Download : 20008_sri-mumsnet-all-to-play-for-2014.pdf