Feminist leadership review

How we did it! Lessons in advocacy from The Women’s Trust “women can do it!” campaign. The success of this campaign surprised many people – partners of The Women’s Trust, stakeholders and members of the general public alike. Many asked “How did you do it?” The campaign had an impact on women political aspirants and voters and its overwhelming success was in getting the general public and women in particular to recognise that women can be leaders. Executed in a short period of time for a campaign of its magnitude and in a difficult political climate, the campaign achieved its objectives. “How we did it – lessons in advocacy” is our attempt to provide guidance to others who may wish to undertake a similar campaign.

Year of Publication: 2008