Gender and advertising in Southern Africa

A ground breaking study on gender and advertising in Southern Africa, conducted by Gender Links, has revealed that women are more likely to be seen than heard; they predominate in billboards and still images and hardly feature in voice-overs; and it is in these still images that we see blatant stereotypes at their worst.

ISBN: 978-0-620-38765-1
Publisher: OSISA, Gender Links, GEMSA
Year of Publication: 2007