Small among giants: Television broadcasting in smaller countries

Date: April 5, 2013
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Big countries and major markets are often proposed as models for TV broadcasting everywhere. This is evident in the development of European media policies and strategic renewal. It is taken for granted that such offer suitable and desirable models for smaller countries. This book questions that assumption on the basis of empirical research. Does a media market in a country with a few million people and far less GDP have the same opportunities as countries with many times the population or wealth? Does the same logic apply in all cases? The need for clarification is urgent given contemporary trends in ex ante regulation, and aggressive media lobbying that rests on an untested belief that one-size-fits-all. The research and analyses presented in this book confronts the presumption, concluding that in crucial respects one-size policies do not fit all countries anymore than one-size strategies fit all companies.

ISBN: 978-91-86523-16-9
Publisher: Nordicom
Year of Publication: 2011

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