Successful “New MediaÀ business models: Case studies of independent commercial print media in South Africa

This research explores business models and convergence strategies of sustainable independent print media in South Africa. It examines the way traditional media houses sustain their business activities and maintain professional and quality reporting standards whilst developing new profitable products to meet consumer needs. A significant shift in the media industry in the form of new media and online platforms necessitates traditional media around the world to design new product offerings that meet market needs and, ensures that media houses keep up with competition. South Africa is not unique in this regard; multimedia – online publications and social networking platforms are growing.

Publisher: Sol Plaatje Institute for Media Leadership
Year of Publication: 2009