Talkback: In-house Audience research

This report summarises the findings of audience research
in three media houses in Malawi, Mauritius and Namibia
as part of a pilot project to develop a simple questionnaire
that can be used by media houses to get practical, gender
disaggregated feedback from audiences that will help
them to improve their coverage, marketing and
responsiveness.

Publisher: Gender Links
Edition: 1st Edition
Year of Publication: 2007