Advocating for Social Change: People’s Choice Radio

The aim of this case study is to provide readers with an idea of what it means to be living with HIV/AIDS in Lesotho, and how media can be part of addressing the pandemic and related stigma. People’s Choice Radio (PCFM) developed a policy of “know your statusÀ where each employee was encouraged to get tested for the virus; staff was also given the opportunity to receive counseling and proper guidance. The policy extends to cover issues of how staff should handle and treat people of our community infected and affected by the virus who come into our offices on daily basis seeking help.

Publisher: Gender and Media Diversity Journal
Edition: 9
Year of Publication: 2010
Download : 13060_advocating_for_social_change-peoples_choice_radio.pdf