Consuming Desires: Consumption, Romance, and Sexuality in Best-Selling Teen Romance Novels

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This interpretive study examined consumption and brand names within the best-selling young adult romance series Gossip Girl, A-List, and Clique. This study demonstrated similarities of this romantic fiction to marketing promotions. The key finding is that consumption, often in the forms of specified brands and product lines, was linked to heroines’ romantic and sexual desirability. I argue that this is a limited and limiting understanding of femininity that benefits marketers and retailers rather than girl readers.

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