(En)gendering Community and Popular Media Content: Lessons from the Field

This paper examines gender mainstreaming in popular and community media content, particularly radio. The author looks at the role of community and popular media in Southern Africa, as well two approaches to incorporating gender content into community radio À“ gender-specific programming and gender mainstreaming. The paper argues that gender mainstreaming is crucial to ensuring women’s voices are heard, and profiles the approach of South African-based organisation CMFD (Community Media for Development) Productions. The author uses the organisation’s work to outline a series of “best practicesÀ for gender mainstreaming in community and popular media content.

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