Feminist Consciousness and the Production of a Contemporary Women’s Section


Date: January 1, 1970
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Once again in the history of U.S. newspapers a clear border was drawn around news content meant for women when, during the late 1980s and throughout the 1990s, several U.S. metropolitan daily newspaper editors reintroduced women’s pages to their readers. This re-emergence of women’s sections is especially interesting within a feminist context since it was during the late 1960s and early 1970s, during a particularly active period of feminism, that newspapers first eliminated these gendered sections and started producing lifestyle pages aimed at a general audience. While illuminating how a newspaper staff conceptualizes and constructs a contemporary women’s section, this research demonstrates how a feminist consciousness at times influences an editors work on the section. Through interviews and observation at a Midwestern daily, the research, however, also illustrates how an individual standpoint often becomes overshadowed by organizational concerns and constraints.


Publisher: Paper presented at the annual meeting of the International Communication Association, Marriott Hotel, San Diego, CA, May 27, 2003
Year of Publication: 2003

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