From ImClone to Back Home: A Content Analysis of the Newspaper Coverage Surrounding the Martha Stewart Scanda

This study seeks to discover the media strategies used by print media in coverage of Martha Stewart in an effort to understand how the newspapers used language to depict Stewart’s scandal. More specifically, the findings contribute to the conceptualization of our culture’s perception of women in power. Content analysis revealed six gendered frames, labeling, perfection, age, angry/dangerous and image which were used to frame Stewart during the 2002 ImClone scandal and after her 2005 release from prison.

Publisher: Paper presented at the annual meeting of the NCA 93rd Annual Convention, TBA, Chicago, IL, Nov 15, 2007
Year of Publication: 2007