Gauging women’s role in World Cup 2010

Despite the advent of women’s professional soccer, the game remains largely a male affair from its financiers, and advertisers, all the way to the referees, coaches and athletes. For example, women hold just 37% of managerial positions in the current FIFA 2010 World Cup Organising Committee. Closer to home, male members of the South African national squad, Bafana Bafana, remain more highly regarded and well-known than their counterparts
on the women’s national team, Banyana Banyana, largely owing to their exposure via club and international teams.

ISBN: 978-1-920550-41-7
Publisher: Gender Links
Edition: 8th Edition
Year of Publication: 2010