Interrogating gender constructions in the Daily Sun’s coverage of the “charter for a man” campaign

Date: May 28, 2012
  • SHARE:

The study seeks to interrogate the gender constructions in the Daily Sun’s “Charter for a Man” campaign which ran from 7 November to 7 December 2007. It coincided with the 16
Days of Activism against gender violence and was designed to lobby support for this campaign and discourage men from physically abusing women.
The “Charter for a Man” listed nine principles that signatories were to abide by. It included a section to be signed by men to be submitted to and collected by the Daily Sun. The campaign was constructed as an intervention into the issue of gender violence. Consequently, the 30 news stories, four editorial pieces and 11 letters to the editor that were published during the campaign period make up the textual data analysed in the study. The news stories consisted of testimonies from abused women and some women abusers. In addition, celebrity signatories were selected to endorse the campaign and encourage other men to follow suit. In the editorials, the campaign was consistently flagged as a nation building initiative which all men were supposed to support. The letters to the editor consisted of readers who either supported or rejected the campaign.
The study takes place against the context of a patriarchal society characterised by high levels of violence. Given this scenario, the study is informed by a concern with gender justice and therefore considers whether such a campaign, ostensibly aimed at eradicating gender violence, has the potential of being transformative of gender inequalities

Publisher: Rhodes University
Year of Publication: 2011
Download : 14428_dewa-ma-tr09-142.pdf

Comment on Interrogating gender constructions in the Daily Sun’s coverage of the “charter for a man” campaign

Your email address will not be published. Required fields are marked *