Making Every Voice Count: a Southern Africa Case Study


Date: January 1, 1970
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The Gender and Media Baseline Study, conducted in southern
Africa in 2003, revealed glaring gender disparities in the media
and in its editorial content. With its goal to “promote gender
equality in and through the media,À Gender Links (GL) has worked
with a broad range of partners to try to redress these gaps through
research, advocacy, and training, targeting media producers,
those who influence news content, and consumers. GL, and
the Gender and Media Southern Africa (GEMSA) network that it
hosts, are also developing a Gender and Media Diversity
Centre, to enhance the sharing of knowledge in this important
but relatively new area of work.


Publisher: Gender Links
Edition: 4th Edition
Year of Publication: 2008
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