Media Activism and the Sixteen Days of Activism


Date: January 1, 1970
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Activists have employed multiple strategies to use the media as
an advocacy tool. This has often been received with mixed
reactions by media practitioners who view their role as being the
mirror of society and imparting information in the manner that
they receive it. On the other hand activists see the media, when
used effectively and responsibly, as holding the potential for
effecting social transformation. Media coverage of Sixteen Days
of Activism against Gender Violence has largely gravitated towards
media activism over the years. This was initially instigated by
gender activists but journalists and media houses are increasingly
being proactive as they begin to feel that it is their duty to report
on the campaign as a contribution towards ending the scourge.


Publisher: Gender Links
Edition: 4th Edition
Year of Publication: 2008
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