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For this study, in all 445 stories from three network and three cable television channels were content analyzed between Labor Day and election day during the 2004 presidential campaign. Derived from framing theory and the past literature, twelve frames for the Iraq issue were defined apriori for this study. The study data revealed that mostly negative frames were emphasized in the coverage of the Iraq issue. This study adds to the conceptual understanding of the framing process in news media by examining the influence of race and gender of journalists on the framing of the Iraq issue in the context of a presidential campaign. The assumption here was that race and gender of a journalist would mediate their frames on the Iraq issue. According to the study’s data, gender did influence framing to some extent, but race did not.
Publisher: Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Marriott Downtown, Chicago, IL, Aug 06, 2008
Year of Publication: 2008
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