Representing Katie: The Media Commodification of the First Female Network News Anchor

This study explores how women are represented in media, especially those women who seem to be challenging the status quo. Using textual analysis and feminist discourse, this study examines ten weeks of news reports on CBS news anchor Katie Couric and compares it with the coverage of Charles Gibson of ABC. The findings reveal that even though Couric received much more coverage than Gibson, most of the coverage was centered on her appearance, personality, presentation.

Publisher: Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, The Renaissance, Washington, DC, Aug 08, 2007
Year of Publication: 2007