South Africa: election coverage through a gender lens

South Africa’s April 2009 elections resulted in 45% women’s representation in Parliament, somewhat ironic given the fact that media coverage itself only featured 24% women sources and gender barely mentioned. Qualitative monitoring revealed numerous examples of gender stereotyping from the media, but also a wide range of positive coverage. Experience from the Gender Links Opinion and Commentary Service demonstrates that a gender perspective can translate into unique stories interrogating issues of national interest to both women and men. As the key source of information for the electorate, it is important that media cover a broad rang of issues and perspectives, particularly related to the nation’s key priorities, and the priorities of both genders.

ISBN: 978-1-920550-26-4
Publisher: Gender Links
Edition: 6th Edition
Year of Publication: 2009
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