The Consumption of Media Types and Attitudes Toward Gender Equity: A Population-Based Study

Extant research has investigated the portrayal of sex roles and issues of gender equity within the content of the mediated sphere. More specifcally, media effects scholars and feminist scholars have historically examined issues of gender equity and reproductive rights in mass media. In another body of work, research linking media consumption and opinions about gender equality has focused on television, conducted under the rubric of cultivation research. In this article we expand the media framework to look at the relationship between the consumption of a variety of media types and attitudes toward gender equity. Based on the findings, emancipatory applications are suggested for creating an equitable environment.

Publisher: Paper presented at the annual meeting of the International Communication Association, Sheraton New York, New York City, NY
Year of Publication: 2008