The tabloidisation of the media markets and society in Africa-the case of electronic media

As elsewhere in the world, the African media is at a crossroads.
Democratisation processes and growing access to technologies
has resulted in tremendous growth potential. Yet at the same time,
the outcome of increased competition is the tendency for media
to try as much as possible to capture their audience and get them
hooked. The tabloidisation of news means that media may ignore
social problems and focus on scandal and tabloid entertainment
rather than issues of serious public concern. Some policy
frameworks need to be put in place, but these mechanisms should
encourage pluralism and diversity in media, and not be used to
hinder freedom of expression.

Publisher: Gender Links
Edition: 3rd Edition
Year of Publication: 2007
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