Women’s bodies in advertising_Times of Zambia_April 2015

NAME OF THE ARTICLE: Women’s bodies in advertising

Name of Publication: Times of Zambia

Date: April 2015

Country:  Zambia

The above picture is among many other pictures where women’s bodies are selling services and goods through advertising. In this picture, a young mother and her baby are selling the services a mobile company in Zambia Airtel.

The use of a baby girl in the advertisement shows how advertisers prefer using female bodies or images to sell their products. At a tender age, a baby girl is selling products sending a message that it was only through women or girls’ bodies that one can sell their services or products.