Advertising

Mobile service provider_Times of Zambia_ 25 April 2015

Name of Article: Mobile service provider Name of Publication: Times of Zambia Date: 25 April, 2015 Country:  Zambia The above picture is among many other pictures where women’s bodies are to sell […]

Les publicités qui suscitent la polémique: Vendre a tout prix

Description:Si certaines publicitĂ©s sont accrocheuses, d’autres fĂąchent, choquent ou font mĂȘme l’objet de vives polĂ©miques. Les plus scandaleuses affiches de United Colors of Benetton pour la campagne contre le Sida ou pour ‘international Year of Volunteers 2001, entres autres. La derniĂšre en date a Maurice est la publicitĂ© pour couches-culottes de BĂ©bĂ© cĂąlin ou on voit un bĂ©bĂ© et le slogan « Occupe-toi de mes fesses ! »
Pour Loga Virahsawmy, directrice de Media Watch, « il faut savoir plaire Á  tous. Ce qui est de l’humour pour certains, peut ĂȘtre choquant pour d’autres. Les agences de publicitĂ© doivent bien peser les mots utilises quand elles traitent de sujets sensibles comme les bĂ©bĂ©s.

Gender and Advertising in Southern Africa

Gender and Advertising in Southern Africa

A ground breaking study on gender and advertising in Southern Africa, conducted by Gender Links, has revealed that women are more likely to be seen than heard; they predominate in billboards and still images and hardly feature in voice-overs; and it is in these still images that we see blatant stereotypes at their worst.

March 2, 2012 Themes: Advertising Programs: Advertising | Gender & Media | Mirror on the Media | Research