
“Making Every Voice CountÀ is a 55 minute documentary based on the Gender and Media Baseline Study that involved monitoring the media from a gender perspective in 12 Southern African countries in September 2002.
Gender Links in collaboration with MISA, conducted the Gender and Media Baseline Study (GMBS) in 12 SADC countries during September 2002 and published the results in March 2003, creating the most comprehensive such study ever undertaken in the whole world.
This research investigated the manner in which a group of African male students perceive and construct gender equality in the work place. A sample of 19 African male students within the University of Witwatersrand student population was used. The participants were aged between 19 and 30 years. This specific age range was chosen on the grounds that most students in this age range would have already formed specific views regarding gender equality. Individual and focus group interviews were the main methods of data collection; both types of interviews were conducted with this varied sample of African male students. The study was qualitative in nature and it employed thematic content analysis as a method of data analysis. Key themes were identified and discussed. The results indicated the contradictory nature of how men understand and accept equality. This was evident in how men tried to curb and undermine the empowerment of women in a manner that helped to advance the agenda of men. The participants used a varied number of strategies to try and argue for male power and control. These strategies were utilised as deemed contextually relevant by the men. This was especially relevant in how men were seen to negotiate their roles within the workplace in a manner that would align or help them be seen to be in favour of equal opportunities in the workplace yet in private and within their homes they were seemingly against the whole notion altogether.
BRIEFING ON THE LAUNCH OF THE REGIONAL REPORT OF THE SOUTHERN AFRICAN GENDER AND MEDIA BASELINE STUDY The regional report of the Gender and Media Baseline Study (GMBS) is the […]
Regional Overview of the Gender and Media Baseline Study