Mirror on the Media

Maputo: 15 de Outubro 2019: A Plataforma de Observação Eleitoral Conjunta, Sala da Paz, manifestou a sua preocupação com existência de casos de algumas irregularidades no processo de votação das […]

Mauritius; 3 July: This winter we have yet again been hit by a disease, an illness from which many of us suffer. Symptoms are mostly manifested on social media in […]

By Graça Maria- 11 December 2018- A Gender Links em parceria com Município da vila de Mandlakazi promoveram um debate debate em volta do papel dos partidos políticos na promoção […]

Formações sobre a integração do género nos pleitos eleitorais A Gender Links Moçambique realizou nos dias 11-16 do mês de Setembro, uma formação que reuniu jornalistas e membros de partidos […]

Name of Article: Mobile service provider Name of Publication: Times of Zambia Date: 25 April, 2015 Country:  Zambia The above picture is among many other pictures where women’s bodies are to sell […]

Maputo, 30 de Outubro: Mulheres profissionais da comunicação social afirmam haver avanços no reconhecimento das capacidades femininas nesta Á¡rea em Moçambique, passo significativo para o equilÁ­brio do género.

Un article du journal Le Mauricien datée du 5 mai 2012 fait mention d’une étude sur l’alcool et les jeunes Á  Maurice qui donne des détails sur le nombre inquiétant de jeunes qui commencent Á  boire Á  l’âge de 14 ans et 25.2% des jeunes interrogés admettent avoir consommé de l’alcool durant les 30 jours précédant l’enquête. L’introduction de l’article «Le ministère de la Santé, avec le soutien de l’OMS, l’UNICEF et l’UNESCO, a réalisé en 2007 et en 2011 deux études comparatives, le Global-based Student Health Survey, auprès de la population estudiantine mauricienne” donne le ton sur l’ampleur du problème. L’échantillonnage concerne des jeunes âgés entre 14 et 18 ans. Parmi ceux interrogés, 72.5% disent avoir commencé Á  boire Á  partir de 14 ans, ce qui signifie une hausse de 9.5% en cinq ans.

Description:Si certaines publicités sont accrocheuses, d’autres fâchent, choquent ou font même l’objet de vives polémiques. Les plus scandaleuses affiches de United Colors of Benetton pour la campagne contre le Sida ou pour ‘international Year of Volunteers 2001, entres autres. La dernière en date a Maurice est la publicité pour couches-culottes de Bébé câlin ou on voit un bébé et le slogan « Occupe-toi de mes fesses ! »
Pour Loga Virahsawmy, directrice de Media Watch, « il faut savoir plaire Á  tous. Ce qui est de l’humour pour certains, peut être choquant pour d’autres. Les agences de publicité doivent bien peser les mots utilises quand elles traitent de sujets sensibles comme les bébés.

A ground breaking study on gender and advertising in Southern Africa, conducted by Gender Links, has revealed that women are more likely to be seen than heard; they predominate in billboards and still images and hardly feature in voice-overs; and it is in these still images that we see blatant stereotypes at their worst.

For better or for worse, Southern Africa is in the grips of a tabloid explosion. Press freedom and the discovery of new markets among the lower paid working classes previously not reached by the written media have led to a mushrooming of newspapers that are not only tabloid in form but also in content- visual; sensational; superstitious; feeding off local celebrity news and scandals. Women’s bodies are unashamedly used as a selling point. Yet these papers have a large following among women (even if many are secondary rather than primary readers). They reach millions of people. They claim, at least in their inside pages, to give more space to the views and voices of “ordinary” men and women than the mainstream media and to provide better information services to the community than many state-run services. How true is this? Can tabloids be part of the march to transform gender relations, or are they just another of the many reactionary forces to be contended with? Timely, provocative and well-researched, this sixth issue of Mirror on the Media by Gender Links and partner organisations is the first comprehensive study not just of gender and tabloids in Southern Africa, but of this phenomenon in the region more broadly.