Family heeds call to diversify economy

 

Show how gender can be mainstreamed into media reporting by profiling a family such as this one in which women family members are playing a prominent role in an important national economic endeavour.   

 

Use this article to draw out the links between macro economic imperatives- the need to diversify the economy- and the response at the micro level. Discuss the obstacles, eg introducing a new product on the market, and how these have been overcome. Note how the woman manager of the project speaks confidently about what she is doing and how this helps to challenge stereotypes about women and new ventures. On the downside, note the reference to Chalashika’s marriage, which appears to have no significance to the story. A more active image could also have been used, for example of the women operating the oil crushing machine, rather than of them sitting if the factory looking rather passive and apprehensive.

Seek out similar examples of new enterprises as part of economic diversification drives; and find out to what extent women are participating in these new ventures. 

 

Click here for additional training resources and information. Refer to fact sheet thirteen.