GEM Summit Radio – Gender and Media Content

Date: October 18, 2010
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The Protocol calls on Member States to encourage the media to give equal voice to women and men in all areas of coverage, including increasing the number of programmes for, by and about women on gender specific topics and that challenge gender stereotypes.

The Gender and Media Progress Study (GMPS) shows that there has been a marginal 2% increase in women sources in the media from 17% in the 2003 Gender and Media Baseline Study (GMBS) to 19%. While countries with more advanced media like South Africa, Namibia and Mauritius have remained static, smaller and more socially conservative countries like Lesotho and Malawi have demonstrated remarkable progress. Another positive sign is that the proportion of women sources went up in hard beats that have been the focus of media advocacy and training. For example, the proportion of women sources in sports increased from 8% to 12%; in politics from 9% to 13%; and in economics from 10% to 14%.

Click here for the full Gender and Media Progress Study



Interview – Colleen Lowe Morna
CUE: The Gender and Media Progress Study is a follow-up to the Gender and Media Baseline Study conducted by Gender Links (GL) and partner organisations in 2003. The study shows marginal progress, though some clear examples of models for improvement. Colleen Lowe Morna is the Executive Director of Gender Links.
IN: “Colleen Lowe Morna, Executive Director…”
OUT: “…just be a lot better at what we do.”

Interview – Lavinia Mohr
The 2010 Global Media Monitoring Project (GMMP) provides a one day snapshot of gender portrayal and the representation of women and men in newspaper, television and radio news simultaneously in 108 countries including 27 African countries. Lavinia Mohr is the Director of Programmes for the World Association for Christian Communication, coordinating organisation for this 4th edition of the research.
IN: “How did the idea for the global media…”
OUT: “…learning of what is being done here.”

Interview – Mona Hakimi
CUE: Leading up to the soccer World Cup in South Africa, little media attention was given to the plight of marginalised communities like informal traders. Mona Hakimi conducted research into the plight of these traders. Speaking at the Gender and Media 2010 Summity, she said that not much has changed for the better.IN: “Can you tell me…
OUT: ” …and government should work together.”

Vox Pops – Progress in gender in media?
CUE: Media practitioners, trainers, gender activists, media regulators, and others academics have gathered for the 2010 Gender and Media Summit. With its overarching theme, Gender, Media, Diversity and Change: Taking Stock, the summit takes place against the backdrop of the SADC Protocol on Gender and Development. But how much progress has been made in the region in gender and media? Participants say not enough.
IN: “What progress have…”
OUT: “…our country DRC.”

Interview – Denisha Seedoyal
CUE: A stock response by the media to the absence of women sources in the news is that there are no women sources available. Media Watch Organisation -GEMSA has developed a directory of women sources as an example of how networks can be proactive in providing the media with women sources. Denisha Seedoyal is a member of Media Watch Organisation.
IN: “I’m Denisha Seedoyal from Mauritius…”
OUT: “…women should be heard in media.”

Interview – Ammu Joseph
CUE: Ammu Joseph is an independent journalist and author based in Bangalore, writing primarily on issues relating to gender, human development and the media Joseph recently collaborated on Missing half the story: Journalism as if gender matters, a publication that argues that there is a missing angle to much of the reporting in the media.
IN: “My name is Ammu Joseph…”
OUT: “…if you really want to tell the story.”

Interview – Alec Lushaba and Bestina Magutu
Compared to the Gender and Media Baseline Study of 2003, the GMPS indicates that women have increased from 10% to 15% in economic reporting. Perhaps some of the increase can be attributed to training programmes such as Gender Links’ Business Unusual.
“What is the Business Unusual initiative…”
“…it can be taken through newsrooms.”



Download : Vox pops on media progress
Download : Lavinia Mohr on the GMMP
Download : Mona Hakimi on informal traders
Download : Alec Lushaba and Bestina Magutu on Business Unusual
Download : Colleen Lowe Morna on the GMPS

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