Gender and media audience study: Tanzania

The attached report presents the findings of the Tanzania Gender and Media Audience Study (GMAS)
conducted by Gender Links in partnership with the Media Institute of Southern Africa (MISA) Tanzania and the
Gender and Media Southern African (GEMSA) Network (Tanzania chapter). It is the first comprehensive study of
audience news consumption patterns and preferences in Tanzania generally, as well as the gender dimensions of
these.

The findings are based on the responses of 156 women and 147 men, a total sample of 303 in Kinondoni, Ilala
and Temeke.

Click on the attachment to read the Tanzania report.

Download : 10195_12_tanzania.pdf