Gender and media audience study: South Africa

The attached report presents the findings of the South Africa Gender and Media Audience Study (GMAS)
conducted by Gender Links (GL) in partnership with Stellenbosch University, Rhodes University and the
University of Witwatersrand. It is the first comprehensive study of the gendered dimensions of audience news
consumption and preferences in South Africa.

The findings are based on the responses of 149 women and 157 men (a total sample of 306) from the Western
Cape, Eastern Cape and Gauteng across different age, education and racial groups.

Click on the attachment to read the South Africa report.

Download : 10194_10_south_africa.pdf