Gender and the media in Southern Africa:Reflections on donor responses and approaches

This paper reflects on donor support for mainstreaming gender in the media in Southern Africa. Based on the experiences of Gender Links (GL) and the new Gender and Media Southern Africa (GEMSA) Network the paper argues that despite the importance of gender to better media practice and of the media to bringing about gender equality, this area has been approached with ambivalence by NGOs and donors because of the tendency by the media to use freedom of expression and the bottom line as a shield for practices that exclude voices and perpetuate stereotypes.

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