Hear the word

Date: January 1, 1970
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The billboard is an advertisement for a local church, its location and the times of its services as well as contact numbers. The billboard has a group of 6 men and 8 women from all walks of life and all races singing. The caption reads, ‘celebrate life.’

This advertisement may be used to:
1. Demonstrate gender balance in adverts.
Trainer’s notes
In the Mirror on the Media Advertising research conducted by GL both audiences felt that the advert related to the product. The advert has been classified gender aware, because women and men are included. This makes sense, as the advert is appealing to both women and men to attend church. The advert also includes black and white people. All are dressed modestly and with no prejudice towards a particular sex or race is noted.
Discussion Questions
With reference to the advertisement discuss
1. How many women are there?
2. How many men are there?
3. What makes the advert gender aware?
4. How the are the men and women portrayed?

Other training resources
Picture our Lives: Gender and Images in Southern Africa

Related GL Commentaries

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