Hotties for this week – The Voice

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Description: This is a caption picture article focusing on beautiful women. This full-page caption picture, published weekly, is dedicated to one woman considered to be beautiful and sexy. The woman, dressed in black lingerie, poses suggestively. A brief caption, baring the basic profile of the woman accompanies the picture.

Analysis

The picture of a woman, scantily dressed, is larger than the side-bar information on the woman and information on her life. The picture emphasises the woman’s physical attributes as she poses donning black underwear. The woman is a mere object and basically “struts her stuffÀ. Pictures like these are used to lure readers and women are portrayed in a way which reinforces the notion that beauty counts more than brains.

Gender and media activists may condemn the exploitation and negative portrayal of women as sex objects in the media. But, quite clearly, this is not a view shared by all. This section appears to be cast in the editorial tablet of this newspaper and its popularity suggests a readership that accepts its insertion as well as blatant assertion that if is fine to portray women as commodities.

Headlines

HOTTIES FOR THIS WEEK is the caption headline and cries out to readers to be alert on hotties for sale. It gives the impression that women are commodities to be bought and sold on the pages of newspapers.

Sources

The very brief bio of the individual is no more than a 10 sentence side-bar with bite-size information on the candidate. The information is placed by the journalist. The subject’s voice is absent. She does not comment at all. There is no other source quoted and the opinion of the journalist is absent as well. The lack of information apart from a one-liner on the subject’s credentials reinforces the editorial message which clearly is aimed at whetting readers’ appetite and promoting beauty rather than brains. The newspaper advertises women in this manner to increase sales.

Language

The information though scant (no pun intended) uses language that is portrays women negatively. Hotties for the week and beauty are key words that set the tone for the brief biography. Other than this the information is so basic and presented in a manner that does not allow a reader to want to delve further. It is aimed to keep the readers’ attention on the picture rather than on the “bodyÀ (again no pun intended) of content.

Visual Images

The picture is the story. It is a full-page dedicated to the subject À“ a woman donning black lingerie and posing suggestively. The visual makes its mark, the reader’s eye is directed predominantly and exclusively at the subject.

Story angle and perspective

A woman is the subject. The “sexyÀ woman is the focus of the lens. A woman, baring it all, in underwear, is the story. “HotÀ woman is the only angle pursued. The larger than life visual is placed with a “tinyÀ side-bar boasting very little about the subject is designed to ensure that this feature aims only to attract only the eye in a one-dimensional underlying message of women as sex objects.

Placement or Positioning

This caption picture appears weekly and an entire page is dedicated to it. This section appears to be a weekly insert as the headline signifies: Hotties for the week.

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