It’s a Y’ello Family & Friends Celebration with call rates from as low as K554 per minute’,


Date: January 1, 1970
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A white-and-black picture of three smiling women and three smiling men pointing at some object which seems to be on a table by MTN. It is advertising reduced mobile phone service rates for network family calls.

This article may be used to:
1. Demonstrate gender aware advertising.
2. Highlight the fact that both women and women are users of information and communication technology (ICT).
 
Trainer’s notes:
This advert is gender aware because it is gender balanced – three men and three women. All of them are smiling and are carefully mixed so that neither gender appears to be more prominent. It sends a positive message that women and men are equal.
 
Discussion Questions:
1. When you first look at this image, what impression do you get? How would you describe the image ?
2. Does the advert promote or perpetuate gender discrimination? How could it be improved?
 
Training exercises:
1. Break the participants into small groups. Print out the advert, and using thought or speech bubbles above each person featured in the ad, provide words for what each is saying or thinking.
2. Compare this ad to other MTN ads. What makes it different ? Better ? Worse? Provide a critique for the ad campaign.
 


Download : GA MTN Zambia 8 12 06 LR

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