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The media flurry surrounding the Confederation Cup over the past few weeks was a small demonstration of what’s in store for Southern Africa next year when South Africa hosts World Cup 2010. Media is an important part of such an event’s success, as well as inspiring future generations of young footballers.
Similarly, mega sports events like World Cup provide a massive influx of tourists (estimated 3 million in 2010) and with it opportunities for accommodation, health services, travel services, short-term insurance, event management, logistics, arts, crafts and entertainment. Procurement policies for 2010 take into account black economic empowerment, but are silent on gender.
2 thoughts on “Media can promote women in sport”
The media should focus more on the achievements of women rather than how attractive they are…. Its rare to find the media talking about a woman in sport without actually asking about their relationship status