Media must improve its reach

Information is the lifeline of all societies. The media through its responsibility and accountability to society must strive to ensure that all people have access to news and information that will enable them to make informed decisions. Sadly, the media is still falling short. People living in rural areas, rarely receive news from mainstream media and hardly speak in the news. This contributes to the exacerbation of the rural-urban divide. Ideally, all people should enjoy freedom of all forms of expression and freedom to access diverse and independent media and information. Speaking on women’s access to information, Gladness Hemedi Munuo, Tanzania Media Women’s Association (TAMWA) Coordinator indicates that giving information to rural communities will empower them. Read more…