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The image shows the five judges for the Namibian Businesswoman of the Year 2002.
The image shows the five judges for the Namibian Businesswoman of the Year 2002.
Trainer’s notes
This case study illustrates how women are portrayed in the media as objects of beauty, rather than as serious players in a sector.
The photograph shows the five judges for the Namibian Businesswoman of the Year 2002. The caption which accompanies the image only identifies the women by name and does not give their professional titles. And, the only source in the caption is a male editor of an economic newspaper.
A picture of the women judges and a male source could infer that the judges have been shown only for decorative purposes, since none of the judges nor the women finalists are sourced in the deep caption that accompanies the image.
The caption acknowledges the proficiency of the women finalists in the workplace, who are not in the image, but not that of the judges who will decide on the winner.
Training exercises
Exercise one: Look at the case study and discuss the following:
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