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A ground breaking study on gender and advertising in Southern Africa, conducted by Gender Links, has revealed that women are more likely to be seen than heard; they predominate in billboards and still images and hardly feature in voice-overs; and it is in these still images that we see blatant stereotypes at their worst.
ISBN: 978-0-620-38765-1
Download : Chapter 1
Download : Chapter 2
Download : Chapter 3
Download : Chapter 4
Download : Chapter 5
Download : Chapter 6
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