Mirror on the Media – South Africa


Date: April 30, 2010
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“Mirror on the Media” is a follow up monitoring project to the Gender and Media Baseline Study (GMBS), led by Gender Links and MISA. Spearheaded by the South African Gender and Media (SAGEM) Network, the report found that women in the twelve media monitored over the month of July constituted 25 percent of news sources, compared to 19 percent in the GMBS that took place in September 2002.

This report is the first in a series of quarterly “Mirror on the Media” surveys being carried out by the South African Gender and Media (SAGEM) Network. It covers monitoring conducted in July 2004 as well as “snapshot” monitoring of Women’s Day on 9 August.

The study shows that while there has been some improvement in the gender balance and sensitivity of the South African media since the Gender and Media Baseline Study (GMBS) in 2002, there are still significant gender gaps, even in Women’s Day coverage.

But the significant increase in women sources, in the priority accorded to gender issues and diversity of coverage on Women’s Day suggests that if every day could be treated like Women’s day, the South African media would soon achieve the balance that it has pledged to work towards.


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