The Southern African Media and Diversity Journal: Issue 8

The Southern African Media and Diversity Journal: Issue 8

Date: February 29, 2012
  • SHARE:

FIFA World Cup 2010, Soccer 2010, and even just sometimes just referred to as 2010 – the upcoming month-long sports event to be held in South Africa this coming June to July, has captured the attention of the Southern African region as a whole. Known as soccer in some countries, and football in others, “the beautiful game” is one of the world’s most popular sports. World Cup 2010, the first World Cup to be held on African soil, is one of the most important upcoming sporting, economic, media and social events for the region. The event has the potential to offer women and men in the region opportunities to participate in and access a range of economic opportunities as well as to ensure a social legacy from 2010.

The most recent issue of the Gender and Media Diversity Journal, the seventh edition, was   themed Gender, Media, Sport.” Taking into account the regional significance of the June/July 2010 World Cup, this eighth edition also centres on gender and sport, focusing on the possibilities and problems associated with the mega event.

While the previous edition discussed gender, 2010, and sport in general, this edition focuses in only on World Cup 2010, the event. As well, it strives to provide a “view from the ground,” on how the event is, or isn’t, affecting people from different walks of life.

On 10 December 2009, Human Rights Day, Gender Links (GL) and the Gender and Media Diversity Centre (GMDC) kicked off an awareness raising campaign under the overall theme “Score a goal for gender equality.” The campaign focuses on 5 key pillars, under the over-arching frameworks of the SADC Protocol on Gender and Development: economic
opportunities; human trafficking; rights of sex workers; women and sports; gender, media and sport; and gender violence.

In line with the campaign, this journal focuses on these same 5 pillars. It includes papers presented at the 2010 colloquium in December, as well as feature articles produced during a December 2009 “Business Unusual” workshop. As part of its work to build the capacity of journalists to report on business and the economy from a gender perspective, GL and partners have conducted workshops across the region under the “Business Unusual” banner. The December workshop brought together previous French and English-speaking course participants to investigate the upcoming World Cup from a gender perspective, exploring how the economic provisions of the SADC Protocol on Gender and Development, signed in August 2008, can be applied to this event.

ISBN: 978-1-920550-41-7
Publisher: Gender Links
Edition: 8
Year of Publication: 2010
Download : Chapter 2: Profiting from World Cup 2010?
Download : Chapter 3: Human rights and World Cup 2010
Download : Chapter 5: Media coverage of World Cup 2010
Download : Chapter 6: La coupe du monde 2010

Comment on The Southern African Media and Diversity Journal: Issue 8

Your email address will not be published. Required fields are marked *