Report of Gender Violence And HIV/AIDS Workshop – Strategic Communications 2004

The objective of the workshop was to bring a group of NGO communicators together for in-depth training on how to develop and run an effective campaign. The workshop was timed to coincide with the 16 Days of Activism Against Violence Against Women and Children and prior to attending the workshop, participants were asked to commit themselves to running a campaign during the Sixteen Days. Because of the intersection of gender based violence and vulnerability of women to HIV infection, the campaign had to include messages on HIV/AIDS.

Participants were trained in how to decide on and craft messages, slogans, logos and posters; how to convert ideas into action plans and budgets, how to interest mainstream media, community media, traditional and new media in campaigns; how to budget and raise funds for the campaign and finally, how to monitor and evaluate the effectiveness of the campaign.

Download : Workshop training report