Sheconomics: Report on a survey into female economic behaviour and the emotion regulatory role of spending.

This report summarises the findings from a survey of seven hundred women about their emotional relationship with money. The psychology literature on this topic demonstrates that money is a more emotionally loaded topic for women than it is for men. This survey set out to examine how those emotions influence everyday spending behaviour. Shopping emerges as the means by which women manage and regulate their emotions. Women shop more when emotions, both positive and negative, are running high. A significant proportion of the women said they would go on a spending spree to cheer themselves up. Shopping provides these women with momentary pleasure but also, for some, long-term regret.

Download : 15178_report_on_a_survey_into_female_economic.pdf