Towards a critical understanding of media assistance for “new media” development

The field of media assistance has grown ever more complex with the inclusion of ‘new media’ networks, channels, tools and practices (such as the Internet, satellite television, mobile devices, social media and citizen journalism) to the media development mix. Adding to the ferment is the increasing convergence between the formerly discrete terrains of ICT for development, media for development and (mass) media development. Much of the discussion regarding the utility and objectives of media development in general and ‘new media’ in particular has been viewed through a modernist and techno-determinist prism which offers a limited ideological view of media development and its objects and consequently, a limited set of communication approaches and strategies. This study contextualises the assumptions ofmedia development historically and critically, with particular focus on new media’s roles and relationships with the media environment, and its objectives democratisation and development.

Publisher: Rhodes University
Year of Publication: 2012