Yarona FM COE

Yarona FM COE

Date: December 3, 2014
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Fact file
Country Botswana
Media House Yarona FM
Baseline Score 52
Latest Score 52
Proportion of women sources 25%
Gender Policy Yes
Joined the COE programme 9 August 2011
Summit Yes
Full media profile Click to view

Yarona FM is a privately owned commercial radio station. The station is in the hands of local business interests and minority shareholders. Its first broadcast was on August 22, 1999 as the first privately owned commercial radio station in Botswana. Broadcasting in Gaborone and surrounding areas at first, the station is now available on a national platform since May 2008.

Their programming is mainly focused on the previously ignored urban and peri-urban youth audience. Their core listenership audience is 16 – 24 years with a spillover of up to 35 years. It aims at becoming a multi-faceted media house with interests in print, audiovisual (TV) and digital based entertainment.

With its tagline as Live the music it is associated with the ‘freshest’ and newest songs on the airwaves. Read Institutional profile.


COE Report card
Stage Description Date Outputs
I Meetings and adoption of COE concept 25 April 2011 MOU
II Situational analysis 7 October 2011 Report
III Inception workshop 24 February 2012 Report
IV Policy drafting 24 February 2012 Draft Gender Policy
V Adoption August 2013

Gender policy report

Gender action plan

VI Opinion and commentary
VII Understanding the context
Media Management and editing
Constitutional and legal rights and governance
Climate change and sustainable development
Education and training
Productive resources, employment and economic resources
Gender Based Violence 20 October 2012 GBV Report
Health and HIV and AIDS
Peace building
VIII Self monitoring May 2013
IX External monitoring and evaluation February 2013 Institutional profile
X Summit

Download : Yarona media profile
Download : Yarona MOU
Download : Yarona Institutional Profile
Download : GBV Report
Download : Draft Gender Policy

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