Gender and Advertising in Southern Africa




A ground breaking study on gender and advertising in Southern Africa, conducted by Gender Links, has revealed that women are more likely to be seen than heard; they predominate in billboards and still images and hardly feature in voice-overs; and it is in these still images that we see blatant stereotypes at their worst.

Additional information


ISBN 978-0-620-38765-1
Publisher Gender Links
Year 2007


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